How do intentions effect loss aversion

Project Number: SBA— Aren, S. Report bugs here. Please share your general feedback. You can join in the discussion by joining the community or logging in here. You can also find out more about Emerald Engage. Visit emeraldpublishing. Answers to the most commonly asked questions here. In this article, the authors propose some psychological principles to describe the boundaries of loss aversion. Loss aversion accounts for negative changes having a higher psychological impact than positive changes.

Our paper reviews existing marketing literature on loss aversion and suggests directions for … Expand. Highly Influenced. View 5 excerpts, cites background. The Impact of Culture on Loss Aversion. Based on the literature on the relationship between culture, emotion, and loss aversion, we derive that culture can influence the degree of loss aversion. To test our hypotheses, we conduct a … Expand.

Loss aversion states that "losses loom larger than gains. A loss can be defined 1 in terms of valence or 2 in terms … Expand. View 2 excerpts, cites background. Is loss-aversion magnitude-dependent?

Measuring prospective affective judgments regarding gains and losses. However, … Expand. View 1 excerpt, cites results. This note emphasizes the special role of prospect theory in drawing psychophysical considerations into theories of decision making with respect to risk. An example of such a consideration is the … Expand. Looming Losses in Future Time Perception. It is proposed that a future time interval's perceived length will be affected by whether the interval ends with a gain or loss.

Confirming this, several experiments indicate that consumers perceive … Expand. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. All rights reserved.