What is yorkie chocolate

It was dropped in because it was thought people didn't want solid chocolate. The creators eventually suggested the name Yorkie, because it was made in the Rowntree's factory in York.

The first bars pictured were in the simple blue wrapper with and gold and red lettering that is still used today. It wasn't until the s that Rowntrees marketing department decided to link the bar with truck drivers, presenting it as the symbol of someone who always has to keep going. They changed the name because it seemed a bit too much like wartime austerity and someone eventually said "well it's made in York, what about Yorkie?

I don't think they realised they had made almost the exact same bar. It wasn't until the s that the Rowntree's marketing department decided to link the bar with truck drivers, presenting it as the symbol of someone who always has to keep going. In , the advertising became more explicit, with the controversial slogan 'It's Not for Girls'. One TV advert showed a woman disguised as a man being refused one by a shopkeeper.

In a special edition was made for girls, wrapped in pink. The slogan was eventually replaced in with a tagline 'Man Fuel for Man Stuff'. In the UK confectionery league table of 75 different brands, Yorkie came 66th in its first year. But by the following year it shot up to number 7 - higher than Aero and Galaxy.

Pictured left and right are some of the designs through the years. Mr Hutchinson added: 'When they did release Yorkie, it was a runaway success. Forty years is a long time for a chocolate bar but it's the simplest ideas that work. The others were never made and the ideas have just been hidden away for the last 40 years. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

Argos AO. Privacy Policy Feedback. Ever wondered what gave a Yorkie bar its name? Previously untold story of how the iconic chocolate treat was created is revealed as it celebrates its 40th birthday Early version of bar was sent to soldiers during WWII, but it was scrapped as solid chocolate became less popular Creators decided to relaunch the chocolate snack in to compete with Cadbury's Dairy Milk and Mars's Galaxy First name was Rations but that was overhauled due to war connotations - Variety and Pick-Me-Up were also mooted Creators also considered creating a humbug and treacle treat called Chocolate County, inspired by The Archers The year-old bar eventually became known as Yorkie because it was produced the Rowntree's factory in York By Steph Cockroft for MailOnline Published: GMT, 9 March Updated: GMT, 9 March e-mail 25 shares.

Share this article Share. Share or comment on this article: The story of how Yorkie bar was created is revealed as it celebrates 40th birthday e-mail The bar was named "Yorkie" because it was made in Comments 34 Share what you think.

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US Markets Loading H M S In the news. Will Heilpern. Yorkie was almost called "Boulevard," according to Nestle. The next idea was a peanut-filled "Pick-Me-Up"bar. The winning idea was "Rations," a simple chocolate bar which would have tasted a lot like today's Yorkie.

However, "Rations" was eventually abandoned due to its association with wartime austerity. So Rowntree's named the bar after its location: Yorkshire. Like "Rations," Yorkie was intended to act as fuel during tough work. Its successful, early ads featured truck drivers. Loading Something is loading. Email address.